Twenty Sixth & 2nd Brand Identity

26 & 2nd Wynwood Residences is a new residential concept located in the heart of Miami’s Wynwood district. We were engaged to develop the project’s name and brand identity.

The name 26 & 2nd anchors the development in its urban location while establishing a clear and memorable identity connected to Wynwood’s street grid. Alongside the brand identity, we also developed the tagline “Where Home Meets Office,” reflecting the project’s innovative concept.

As one of the first developments partnered with Airbnb, the project introduces a new living model that integrates residences with dedicated office spaces designed for flexibility, remote work, and modern urban lifestyles. The resulting brand system balances contemporary sophistication with the creative energy that defines the Wynwood neighborhood.